From available capacity to paid invoice: AIRIS determines what to advertise, measures results, and retains insights.
The Seven Areas
Control
Goals with budget limits, available capacity, which service is most profitable, and your own experience.
Knowledge & Brand
The single source of truth for all channels: services, FAQs, colors, tone of voice. Every channel uses what's defined here.
Site Factory
Create, publish, and optimize landing pages for search engines.
AI Visibility
Are you mentioned when someone asks an AI about your industry? If not, why?
Experiments
Instead of discussing which subject line performs better, it's measured — and the insight is retained.
Reviews
After every paid invoice, AIRIS requests a review — except from customers where it would be inappropriate.
Advertising Budget
Whether paid advertising is worthwhile for you, how much goes where, who needs to approve it — and what actual order value was returned.
Getting Started
Complete Knowledge & Brand
Services, service area, FAQs, certificates, colors, and tone of voice. This is the foundation for everything else — without verified information, any AI will only generate filler text.
Open Control
AIRIS first informs you if capacity is available and which service offers the highest contribution margin. Only then is a campaign worthwhile.
Set a Goal
For example: 20 orders by October, maximum 3,000 Euros. AIRIS tracks progress from your actual orders and stops automatically when the goal is met or the budget is exhausted.
Create Campaign
Only now create the campaign — it contributes to the goal and automatically uses your brand and knowledge.
Advertising an appointment that no one can fulfill leads to a disappointed customer instead of an order. That's why the capacity question comes before the campaign, not after.
Control: Goals, Capacity, Margin
- Available Capacity: AIRIS reads your calendar and tells you if there's any availability in the next two weeks.
- Margin: Which service generates the most per sale? For this, the purchase price must be stored with the item — if it's missing, the display shows how many items are affected.
- Goal: Type (Orders, Appointments, Inquiries, Revenue), Target Value, Deadline, and Budget Limit. An empty budget field means 'no limit', a 0 means 'no money'.
- Empirical Values: How often does an inquiry turn into an order, or a quote into a deal? If a rate is based on too few cases, it will be greyed out instead of being presented as a number.
Postijiet Soċjali: Ippjana u ppubblika fuq Instagram u Facebook
Tista' tikteb postijiet għal Instagram (stampa jew Reel) u l-paġna tiegħek ta' Facebook f'DivineMarketing int stess jew tħalli lil AIRIS tfassalhom b'test u stampa. Postijiet ippjanati jidhru fil-kalendarju tal-kontenut u jiġu ppubblikati awtomatikament fil-ħin skedat.
Qabbad Kontijiet
Taħt Settings → "Qabbad Kanali" qabbad Instagram permezz ta' "Qabbad ma' Instagram" jew il-paġna ta' Facebook permezz tal-login ta' Facebook. Mingħajr kont konness, ma tista' tiġi ppubblikata xejn — il-messaġġ imbagħad ikun "L-ebda kont konness".
Oħloq Kampanja
Il-postijiet dejjem jappartjenu għal kampanja. Taħt Kampanja Ġdida ikklikkja fuq "Kampanja Ġdida": b'"Kunċett b'AIRIS", "Suġġeriment Mgħaġġel" jew "Oħloq Manwalment" — l-isem biss huwa obbligatorju; tagħżel il-pjattaformi u l-perjodu fl-istess formola. Kampanji eżistenti ssibhom taħt Kampanji.
Oħloq Post
Fil-kampanja kklikkja fuq "Post Ġdid". Fit-tab "B'AIRIS" daħħal il-pjattaforma, il-lingwa u s-suġġett u kklikkja "Iġġenera" — AIRIS tipprovdi diversi varjanti b'hook, test, hashtags u suġġeriment ta' stampa. Fit-tab "Ikteb Manwalment" daħħal int stess il-hook, il-kontenut, il-hashtags u b'għażla "Ippjanat għal".
Iġġenera Stampa
Instagram u Facebook jeħtieġu stampa. Fit-tab "B'AIRIS" "Iġġenera stampa bl-AI" toħloqha skont it-test fil-format korrett; fit-tab "Ikteb Manwalment" m'hemmx stampa. Reel jeħtieġ vidjo: Oħloqha f'DivineStudio u għaddiha minn hemm għal DivineMarketing.
Ippjana jew ippubblika immedjatament
B'data taħt "Ippjanat għal" u "Ippjana & Issejvja" l-post jistenna d-data tiegħu u mbagħad imur online waħdu. "Ippubblika" jew fil-post miftuħ "Ippubblika Issa" ipoġġih online immedjatament; "Issejvja bħala Abbozz" iżommu lura.
- Kalendarju tal-Kontenut taħt DivineMarketing › Kalendarju: il-postijiet ippjanati kollha għas-60 jum li ġejjin, li jistgħu jiġu ffiltrati skont il-pjattaforma u l-istatus. Jekk tkaxkar post għal ġurnata oħra, dan jiġi skedat mill-ġdid — il-ħin jibqa' l-istess.
- Fil-kampanja tara għal kull post jekk huwiex ippjanat jew ippubblikat; b'"Editja" tibdel it-test, il-hashtags jew id-data, b'"Ikkopja Test" tikkopjah x'imkien ieħor.
- It-testi tal-AI huma abbozzi: Inti tirrevedihom u tibdilhom qabel ma jiġi ppubblikat il-post.
L-aċċess għal Instagram u Facebook jista' jiskadi jew jiġi revokat mill-fornitur. Jekk taħt "Qabbad Kanali" jidher "Token skada — jekk jogħġbok erġa' qabbad", ikklikkja fuq "Erġa' qabbad" — sa dakinhar il-postijiet ippjanati ma jiġux ippubblikati. DivineMind ma tistax tiggarantixxi l-firxa jew l-interazzjonijiet.
Approvazzjonijiet: xejn ma jiġi ppubblikat mingħajr il-“iva” tiegħek
Kull post ippjanat jeħtieġ l-approvazzjoni tiegħek – fuq il-kanali kollha. AIRIS titlobha: tirċievi notifika “AIRIS titlob approvazzjoni għal N posts”. Mingħajr approvazzjoni, AIRIS ma tippubblika xejn.
Iftaħ l-approvazzjonijiet
Fuq il-web taħt DivineMarketing → “Approvazzjonijiet” (fuq taħt Kontenut) jew permezz tan-notifika. Fl-app AIRIS permezz tal-push notification jew ☰ → “Approvazzjonijiet”.
Irrevedi l-post
Tara l-kanal, id-data, it-test, il-hashtags u l-immaġni. Tista’ tibdel it-test fuq il-web permezz ta’ “Editja”.
Approva jew irrifjuta
“Approva”: il-post jidher fil-ħin ippjanat. “Irrifjuta”: jerġa’ jmur lura fl-abbozzi. “Approva Kollha” japprova l-posts miftuħa kollha f’daqqa.
- Jekk it-test jinbidel wara l-approvazzjoni, l-approvazzjoni tiġi annullata u AIRIS terġa’ titlob.
- Ikklikkja fuq “Ippubblika Issa” hija kkunsidrata bħala l-approvazzjoni tiegħek għal dak il-post speċifiku.
- Is-sidien u l-amministraturi tal-kumpanija jistgħu japprovaw – AIRIS innifisha ma tista’ tapprova xejn.
AIRIS titgħallem l-istil tal-kitba tiegħek
AIRIS tikteb posts b’mod li jinstemgħu bħalek – mill-posts preċedenti tiegħek u minn kull korrezzjoni li tagħmel fuq abbozz.
Oħloq vuċi personali
Taħt DivineMarketing → “Brand Voice” fuq “Vuċi Personali”. Din il-vuċi taraha u tużaha int biss.
Akkonsenti u żid posts
Fil-vuċi fuq “Tgħallem l-istil tal-kitba”, imbagħad “Naqbel”. Tella’ l-esportazzjoni tiegħek ta’ LinkedIn (LinkedIn → Settings & Privatezza → Privatezza → “Itlob kopja tad-data tiegħek” → “Posts”) jew żid posts individwalment. Stilla timmarka posts partikolarment tajbin.
Oħloq profil tal-istil
Minn tliet posts ’il quddiem, fuq “Oħloq profil tal-istil”. Tara t-ton, il-perspettiva, il-frażijiet tipiċi u r-regoli tal-kitba u tista’ żżid jew tneħħi regoli.
Iġġenera post bil-vuċi tiegħek
Meta tiġġenera post taħt “Vuċi / Stil tal-kitba” agħżel il-vuċi tiegħek.
- Jekk tibdel abbozz (Kampanja → Post → Editja), AIRIS tinnota d-differenza; minn tliet korrezzjonijiet ’il quddiem, jinħolqu regoli minnhom. Posts approvati jsiru eżempji ġodda.
- “Ħassar dak kollu li tgħallem” ineħħi posts, korrezzjonijiet, profil tal-istil u l-kunsens ta’ din il-vuċi.
Vidjows u midja ma’ DivineStudio
- Fil-menu “Vidjows u Midja”, AI-Video, Reels minn stampi, Mediateka kif ukoll Awdjo u Mużika jwasslu direttament għal DivineStudio.
- Tista’ tieħu vidjo lest minn DivineStudio bħala post fil-Marketing – wara dan, bħal dejjem: jiġi ppubblikat biss wara l-approvazzjoni tiegħek.
Kampanji bl-E-mail: biss b'kunsens, dejjem b'link ta' unsubscription
Tista' tibgħat newsletters u kampanji bl-e-mail minn DivineMail, permezz tal-kaxxa postali tiegħek stess. Fil-menu ta' DivineMarketing "Newsletters & Kampanji bl-E-mail" iwassal direttament hemm.
Kampanja Ġdida
Ikklikkja fuq "Kampanja Ġdida". L-assistent jiggwidak permezz tar-riċevituri, il-mittent, il-kontenut, il-preview u l-bgħit.
Riċevituri
Daħħal l-isem tal-kampanja; il-lista tar-riċevituri hija "Il-Kuntatti Kollha", b'għażla ristretta għal klijenti, prospetti, individwi privati, fornituri jew tags. Jintbagħat biss lil dawk li taw il-kunsens tagħhom (Opt-in) — l-interface turi kemm hemm bħalissa.
Mittent u Kontenut
Agħżel il-kaxxa postali tal-bgħit, l-isem tal-mittent u r-risposta lil. Imbagħad is-suġġett, it-test tal-preview, l-istampa tat-titlu, il-kontenut u buttuna b'link; "Test AI" jikteb suġġeriment hekk kif is-suġġett jew it-test tal-preview jiddaħħlu.
Bgħit
"Ibgħat Issa" jew "Ippjana Aktar tard" b'data u ħin; qabel dan iċċekkja b'"Ibgħat Test" lilek innifsek. Imla b'"Ibgħat Issa", "Ippjana" jew "Bħala Abbozz" — qabel ma tibgħat, DivineMail tistaqsi bin-numru tar-riċevituri, għax il-bgħit ma jistax jiġi rkuprat.
Rapport
Fil-menu bi tliet tikek tal-kampanja "Ara Rapport": ikkunsinnat, ftuħ, klikks u riċevituri, flimkien mal-lista għal kull riċevitur b'"Esportazzjoni". Hemmhekk issib ukoll "Ibda Issa", "Pawża", "Kompli" u "Idduplika".
- Link ta' unsubscription: Kull e-mail tal-kampanja awtomatikament tirċievi footer bil-mittent, l-indirizz postali u l-link ta' unsubscription — m'għandekx bżonn iżżid xejn.
- Lista ta' imblokk taħt DivineMail → Settings → "Lista ta' Imblokk": Dawk li ma rreġistrawx, dawk li ma jistgħux jitwasslu u l-ilmenti jispiċċaw hemm awtomatikament; b'"Imblokka" timblokka indirizz manwalment. L-ebda kampanja, sekwenza, e-mail ta' follow-up jew talba għal reviżjoni ma tintbagħat lil indirizzi imblokkati.
- Mudelli bl-AI: taħt Mudelli fuq "B'AI", iddeskrivi l-okkażjoni (eż. e-mail ta' merħba jew newsletter ta' kull xahar) u "Iġġenera 3 Mudelli" — ħu l-mudell xieraq b'"Issejvja bħala Mudell".
Kuntatti mingħajr kunsens qatt ma jiġu kkuntattjati, anke jekk jintalab. Mingħajr kaxxa postali konnessa, l-ebda bgħit ma huwa possibbli, u kampanja li tkun bdiet tista' biss tiġi pawżata. DivineMind ma tistax tiggarantixxi ftuħ jew dħul.
AI Visibility: The Closed Loop
Measure
Enter brand, industry, location, and competitors. AIRIS asks an AI the questions your customers would ask and records where you are not appearing.
Find the Cause
The most important step. Is a page on the topic missing? Does it exist but is not published? Is structured markup missing? Or is all content there, and it simply lacks awareness?
Create and Publish Page
AIRIS uses your verified information to create a task for the Site Factory. The page gets a descriptive URL, a sitemap, and the appropriate markup.
Re-measure after two weeks
AIRIS asks the same question again and compares. This runs automatically — you don't need to initiate anything.
A language model doesn't always respond the same way. The same question might yield a different answer tomorrow, even if nothing on your website has changed. A single re-measurement is an indication, not proof — only multiple measurements over weeks show a trend.
Experiments: Measure, don't guess
Write down your hypothesis
What do you expect? For example: a question in the subject line is opened more often than a statement. Without a stated expectation beforehand, every result feels confirmed afterward.
Define two variants
Subject line, send time, image style, call to action, text length, or format. The assignment remains fixed — the same recipient always lands in the same half.
Evaluate
There are three possible outcomes: a proven winner, no measurable difference, or insufficient data — in which case it indicates how many recipients per variant are still needed.
Capture Insight
The result is saved and incorporated into every subsequent draft. Even 'no difference' is a result — it permanently concludes the discussion.
With small recipient numbers, the quantity is often insufficient for a reliable statement. A tool that declares a winner from 12 versus 14 opens would lead you to build on chance. Therefore, AIRIS explicitly states in this case that it cannot yet answer the question.
Location Pages: One Service, One Location
- Found under Local Visibility. 'Heater repair Vienna' and 'Heater repair Graz' are two different questions for a search engine — a single page does not answer either correctly.
- Suggestions are only made for what is evidenced: sold there, own location, or defined service area. The number of combinations deliberately not suggested is also indicated.
- Catalog items do not get a location page. A location page answers 'who does this near me' — no one asks this question about a screw.
- Each combination has a brief. The page is generated in Site Factory, where cost control, brand tone, and fact-checking apply.
Fuq l-istess paġna, tkejjel l-inħawi lokali tiegħek: kemm hemm negozji tal-kategorija tiegħek irreġistrati fil-qrib u kemm huma kompluti l-entrati tagħhom. Jekk xi ħaġa li l-maġġoranza għandha hija nieqsa għalik — websajt, numru tat-telefon, ħinijiet tal-ftuħ — tidher bħala lakuna. Din mhix intenzjonalment klassifikazzjoni għal termini ta' tfittxija: klassifikazzjoni lokali reali hija pprovduta biss minn Google stess, u dan l-aċċess għadu ma ġiex rilaxxat. Klassifikazzjoni stmata tkun spekulazzjoni, u klassifikazzjonijiet spekulattivi huma r-raġuni għaliex in-negozji ma jibqgħux jemmnu fl-għodod tas-SEO.
Twenty services multiplied by eight locations would be 160 pages. So many thin location pages are not local marketing, but precisely what search engines devalue as doorway pages. Furthermore, for an area without its own location, the AI is explicitly instructed not to claim a branch, address, or opening hours there.
Collect Reviews
- Found under Local Visibility. AIRIS requests one day after the paid invoice — at which point the service has been rendered and the memory is fresh.
- The target is your Google location or a custom link. If neither is stored, the map indicates this instead of sending emails to nowhere.
- Not asked are: those who recently complained, those who have already been asked, those who unsubscribed from advertising, those without an email address, and for orders below your threshold.
- The dry run shows both lists — who would be asked and who deliberately would not, each with a reason. Only then does the Send button appear.
- This page displays what is received via your channels: the number of messages, how many of them are complaints, how many are praise — and whether this is more or less than in the previous period.
- If complaints on the same topic accumulate, AIRIS creates a task and notifies you. Previously, such instances were only displayed — visible only to those who navigated to the correct page.
- The same cluster is not reported daily. It will only be reported again if it grows or after a few days have passed — otherwise, users become accustomed to the alert and eventually stop paying attention.
- A star rating is intentionally not displayed. Google and Facebook reviews are not yet integrated, and a fabricated number would be worse than none.
A review request to someone who complained last week is not a request, but a provocation — and generates precisely the one-star review you wanted to avoid. If a run contacts no one, it's usually not an error, but the safeguard at work.
Advertising Budget: First, the Question of Worth
Read the Verdict Above
The page begins by asking if automated ad campaigns are worthwhile for you. Google requires around 30 conversions per month for bid automation to learn, Meta around 50 events per week. Below these thresholds, your budget is effectively distributed randomly.
Get Budget Proposal
Enter desired orders and maximum amount, then AIRIS calculates the distribution — with justification per channel. Calculation does not save anything; you can try as many numbers as you like.
Adopt as Plan and Start
The plan does not start immediately. The start and any subsequent increases will be submitted for your approval; you can stop and reduce it at any time without approval.
Enter Expenses
As long as Google Ads and Meta Ads are not connected, manually enter the amount and clicks per day. The analysis will use these figures just as it later uses the platform's data.
- Retargeting is only suggested if enough visitors are recognized. Below approximately 300 per month, the target audience is not delivered at all — then everything goes into search, and the card also explains why.
- If an order costs more than it covers, AIRIS warns you. No advertising platform can perform this calculation because it does not know your purchase prices.
- Without your own click prices, there is no order forecast, but rather a learning budget. A prediction without empirical values would be guesswork.
- The analysis presents two figures side-by-side: what the platform reports and what your accounting sees. Calculations are based on paid invoices.
An advertising euro that generates four euros in revenue sounds good — but with a 30 percent margin, only 1.20 euros remain, and the euro is already gone. Therefore, the analysis shows the contribution margin and not just the revenue ratio. If no purchase prices are stored for your services, the 'Costs Missing' column will appear instead of a nice-looking number.